Carol Ottolenghi
Author
Series
Practical guides for librarians volume no. 51
Pub. Date
[2018]
Description
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--