Catalog Search Results
Author
Pub. Date
[2012]
Description
"A successful American entrepreneur offers solutions to the loss of American jobs and manufacturing. To help consumers understand buying choices, he advocates a movement to pass laws to label imports with the percentages of a product's costs of manufacture in the countries of origin and data showing whether trade ratios are balanced and beneficial to the United States"--Provided by publisher.
Author
Description
Why do smart people make irrational decisions every day? The answers will surprise you. This book is a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our...
4) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
Author
Pub. Date
[2017]
Description
By one experts prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans...
Author
Pub. Date
[2014]
Accelerated Reader
IL: LG - BL: 2.2 - AR Pts: 1
Description
How should we handle our money?
Gabriel really wants to buy some fancy Fast Kids shoes. But his mom says they can spend no more than thirty dollars. Gabriel searches for a great deal on the shoes. He looks online, goes to the shoe store, and checks a discount store too. Will he find the shoes at a price he can afford? Read this book to find out!
These simple, engaging stories present basic financial literacy concepts, such as saving, spending,...
Author
Description
Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage
8) Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers
Author
Pub. Date
[2018]
Description
You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great...
Author
Pub. Date
2009
Description
Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.
Author
Pub. Date
2022.
Description
"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
13) Consumerism
Author
Series
Pub. Date
[2017]
Description
This book examines the fundamental questions surrounding the issue of consumerism today, including : When did consumerism begin? Why do businesses advertise? Are children affected by consumerism? And how does consumerism affect poor countries?
Author
Description
Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of Customer Service Training 101 presents proven techniques for creating unforgettable customer experiences. The book...
Author
Pub. Date
2019.
Description
"Our cellphones, our clothes, our food: All are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In Follow Your Stuff, award-winning children's author Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex journey of ordinary goods, from production right to our...
Author
Pub. Date
[1999]
Description
Underhill and his company, Envirosell, are credited as being the founders of the science of shopping. For almost two decades, he has been leading blue-chip clients into the retail trenches, observing at the local mall, recording and measuring what goes on in stores as people wander or rush about, find what they want and sometimes do the unexpected. From base camps in New York City, Milan and Sydney, Underhill and his colleagues have followed in...
Author
Pub. Date
[2019]
Description
"Economists have long based their forecasts on financial aggregates such as price-earnings ratios, asset prices, and exchange rate fluctuations, and used them to produce statistically informed speculations about the future--with limited success. Robert Shiller employs such aggregates in his own forecasts, but has famously complemented them with observations about the influence of mass psychology on certain events. This approach has come to be known...
Author
Pub. Date
2004
Description
"In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life." "Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise...
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